TANISHQ INTRODUCES `KARAMETER' TO TEST GOLD PURITY
Article Abstract:
The gold jewellery brand of Titan Industries Ltd, Tanishq, has introduced a scientific gold testing machine, Karameter, for the first time in India. Using the machine, the consumers can find the exact caratage of their jewellery without melting the product. Tanishq plans to use the machine for its exchange programme to be introduced in November 1998. The Karameter uses X rays to give the accurate reading of the purity of gold in three minutes without damaging the product. Titan has purchased four Karameters from Germany at a cost of Rs10 lakh each. These machines will be installed at Tanishq boutiques in Bangalore, Chennai, Delhi and Mumbai. (gsh)
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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HITACHI BIDS FOR MUL VEHICLE TRACKING SYSTEM
Article Abstract:
Maruti Udyog Ltd (MUL) has got a bid from Hitachi India Private Ltd for its vehicle tracking system. The vehicle tracking system involves fixing of a traffic management instrument in cars. This bidding by Hitachi India Private Ltd is a part of its decision to involve itself in operations that includes local procurement of things needed for Indian projects where Hitachi is the leading contractor or supplier. The Foreign Investment Promotion Board of the Government of India has allowed Hitachi India Private Ltd to conduct these activities. Hitachi India Private Ltd is a 100 percent Indian holding company of Hitachi Asia Pte Ltd. (ag/kvr)
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1999
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TANISHQ SET TO CHARM INSTITUTIONAL MARKET
Article Abstract:
Tanishq, jewellery brand of the Titan Industries Ltd, is now luring the institutional sales market through its gold coins. Tanishq has procured Rs28-crore order from Maruti Udyog Ltd's dealers, who have started offering 15gm gold coin with every purchase of a car. Tanishq gold coins are also being used as corporate gift items. Tanishq has decided to retain jewellery as its main area of business. (gs)
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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